Johnson & Johnson Press Release (08/13/12)
BabyCenter, a pregnancy and parenting mobile and Web application, has partnered with Chrysler to promote the automaker's 2012 Chrysler Town & Country minivan to mothers across the country. One way that the two companies will be doing this is by providing a tool known as the Chrysler Car Seat Tool that will help mothers find car seats that are appropriate for their children based on their age, height, and weight. BabyCenter's Facebook page and Twitter feed will also feature Chrysler's Drive and Blog campaign, in which mothers from across the country blog about their experience driving the 2012 Town & Country. The two companies hope that the effort will spark discussion about the Town & Country and encourage mothers--who often make decisions about auto purchases for their families--to visit dealerships and set up test drives.