Bloomberg (03/01/12) Hallam, Kristen
According to the International Federation of Pharmaceutical Manufacturers & Associations, revised rules will allow doctors to receive free samples of medicines, though not football tickets or lunch for their spouses. The new rules clarify the differences between gifts, promotional aids, and items such as anatomical models that can be used in medical practice. The federation’s member companies will be required to adopt the new guidelines and provide related training to their 1.3 million employees, the group said. Under the new rule, free samples of medicines may be given to doctors who are authorized to prescribe them to patients, but companies should avoid extravagant venues for meetings, be transparent in promotional materials, and should not offer items for the personal benefit of a doctor or nurse.